10 years strong. Australia’s No.1 Precision Agriculture provider

At Precision Agriculture, we are all about powering agricultural performance through technology.

At its heart, that means improving our customers’ productivity and profitability through better, more informed management decisions. As a leading provider of precision agriculture services, Precision Agriculture’s whole focus is on data, insight and action.  We firmly believe that collecting the highest quality data is essential, but it only becomes truly valuable when combined with the experience and expertise to turn that data into actions and tools that match the client’s goals. Whether it’s on-farm, for industry or government we collect, measure and interpret data to find opportunities for technology to deliver savings and unlock potential. We provide practical assistance and support to apply our findings to the real world. We foster partnerships with leading suppliers in order to bring the latest in technology to our customers with products and services from around the globe. With offices around the country and a team dedicated to advancing excellence in agricultural production and land management, we have the knowledge, technology and skills to deliver leading precision agriculture services tailored to our customers’ needs.

Our People

Our people is what sets Precision Agriculture apart. The highly qualified, experienced team has a wealth of experience across all spheres of agriculture so they can transform data into valuable decision making tools tailored to each client. Diversity of experience gives us a depth of knowledge and capacity to understand the issues faced by many kinds of agribusiness. From small farming enterprises to the highest levels of industry, we deliver precision agriculture services suited to our customers’ individual needs.


The Board

  • Mike Chaseling
  • Mick Cattanach
  • Murray de Jong
  • Warwick Read
  • Andrew Whitlock

Mike Chaseling – Chairman

Mike is passionate about agriculture and has over 30 years’ experience in Australian and international agribusiness. He was a co-founder and Deputy Chairman of Emerald Grain (2004-14) and has held senior roles with ConAgra Trade Group (Trading Manager), agricultural co-operative group NETCO (CEO), and the Australian Wheat Board.

Mick Cattanach, Board Member

Mick has extensive agricultural experience having previously been Managing Director of Emerald Grain, General Manager Marketing for national co-operative group NETCO and has overseen the grain marketing and wool production activities for DR Johnston and ConAgra (Australia).

Murray de Jong, Board Member

Murray is currently at Burra Foods Australia as General Manger  Strategy and Planning and has previously held senior roles at Emerald Grain including a Company Secretary role. Murray is also a Director of Bellarine Foods and holds a MBA from Melbourne Business School.

Warwick Read, Board Member

Warwick is a large Western Districts Victoria grower who owns and runs various properties around Stoneleigh Victoria.  Warwick was introduced to Precision Agriculture several years ago and has implemented many of PA’s services.  Warwick ensures PA’s products are designed for growers and solve today’s problems.

Andrew Whitlock, Co-Founder and Board Member

Andrew originally founded the business now known as Precision Agriculture. Passionate about sustainable agriculture, global food production and integration of precision agriculture technologies to deliver financial and environmental improvements to cropping systems. Andrew commenced his career at the DPI Victoria as a Precision Agronomist and still sits on the Precision Agriculture Research and Innovation Steering Committee.  Andrew owns and manages a property in Rokewood Victoria where he crops and runs a merino enterprise.

The Executive

  • Todd Buck
  • Kirsten Barlow
  • Ben Fleay
  • Simon Dowell
  • Erica Holtz

Todd Buck – CEO

Todd Buck is the CEO of Precision Agriculture. He has significant experience in the agriculture and technology sector, having worked in a variety of roles both in Australia and in Japan, China, Singapore and the US. Todd most recently worked in Singapore for Accenture providing digital solutions to  Agribusiness customers in SE Asia.  Todd holds Bachelor of Applied Science and Post Graduate Agribusiness degrees.

Kirsten Barlow – Principal Scientist

As Principal Scientist Kirsten oversees the Research & Innovation (R&I) divisions of Precision Agriculture providing well-rounded research capacity and capability for the Company’s applied science activities and research projects. Kirsten has previously held roles with the Department of natural Resources and Environment and DPI Victoria as a Research Scientist. Kirsten holds a Bachelor of Applied Science and a PhD in Environmental engineering.

Ben Fleay – General Manager Research and Innovation

Ben has been with PA since 2015 and has previously worked with SQP and Emerald Grain. Ben is formally trained in Agronomy and has been instrumental in the development of PAPL’s products and services . Ben holds a bachelor of Applied Science from University of Melbourne.

Simon Dowell,  GIS and Data Manager

Simon leads a team of GIS professionals who manage the Soli platform and deliver the results to our grower customers. Simon has worked in the GIS for over 10 years and continues to develop PAPL’s platform to increase its functionality and useability. Simon PA in 2017 from Vicroads where he held a senior role in their GIS team. 

Erica Holtz, Finance Manager

Erica is the newest member to the PA Executive Team. Erica joined PA in 2020 from CHS Broadbent. Erica has over 10 years in Treasury and Finance management and is a member of CPA Australia

National Network


Our team are nationally located to assist with your needs.  

Our dedicated specialists are based in major regional areas, with relationships that have been built over 20 years.

Our national reach, combined with local knowledge, means our team is equipped to assist with everything from your basic farming requests through to major research projects.

Contact us today to see how we can help you.


Victoria, Tasmania & South Australia.

Unit 4, Greenhill Enterprise Centre,
Mount Helen, VIC 3353.
PO Box 691,
Ballarat, VIC 3353.

1800 PRECISIONAG (773 247)
[email protected]


113 Main Street,
Rutherglen VIC 3685

1800 PRECISIONAG (773 247)
[email protected]

Southern &
Central West NSW.

Temora Agricultural Innovation Centre,
361 Trungley Hall Rd
Temora NSW 2666.

1800 PRECISIONAG (773 247)
[email protected]


Will Langdon Area Manager Southern Region - 0427 514 109

1800 PRECISIONAG (773 247)
[email protected]