10 years strong. Australia’s No.1 Precision Agriculture provider
At Precision Agriculture, we are all about powering agricultural performance through technology.
At its heart, that means improving our customers’ productivity and profitability through better, more informed management decisions. As a leading provider of precision agriculture services, Precision Agriculture’s whole focus is on data, insight and action. We firmly believe that collecting the highest quality data is essential, but it only becomes truly valuable when combined with the experience and expertise to turn that data into actions and tools that match the client’s goals. Whether it’s on-farm, for industry or government we collect, measure and interpret data to find opportunities for technology to deliver savings and unlock potential. We provide practical assistance and support to apply our findings to the real world. We foster partnerships with leading suppliers in order to bring the latest in technology to our customers with products and services from around the globe. With offices around the country and a team dedicated to advancing excellence in agricultural production and land management, we have the knowledge, technology and skills to deliver leading precision agriculture services tailored to our customers’ needs.
Our people is what sets Precision Agriculture apart. The highly qualified, experienced team has a wealth of experience across all spheres of agriculture so they can transform data into valuable decision making tools tailored to each client. Diversity of experience gives us a depth of knowledge and capacity to understand the issues faced by many kinds of agribusiness. From small farming enterprises to the highest levels of industry, we deliver precision agriculture services suited to our customers’ individual needs.
Andrew Whitlock, Co-Founder and Board Member
Andrew originally founded the business now known as Precision Agriculture. Passionate about sustainable agriculture, global food production and integration of precision agriculture technologies to deliver financial and environmental improvements to cropping systems. Andrew commenced his career at the DPI Victoria as a Precision Agronomist and still sits on the Precision Agriculture Research and Innovation Steering Committee. Andrew owns and manages a property in Rokewood Victoria where he crops and runs a merino enterprise.
Mike Chaseling – Chairman
Mike is passionate about agriculture and has over 30 years’ experience in Australian and international agribusiness. He was a co-founder and Deputy Chairman of Emerald Grain (2004-14) and has held senior roles with ConAgra Trade Group (Trading Manager), agricultural co-operative group NETCO (CEO), and the Australian Wheat Board.
Mick Cattanach, Board Member
Mick has extensive agricultural experience having previously been Managing Director of Emerald Grain, General Manager Marketing for national co-operative group NETCO and has overseen the grain marketing and wool production activities for DR Johnston and ConAgra (Australia).
Murray de Jong, Board Member
Murray is currently at Burra Foods Australia as General Manger Strategy and Planning and has previously held senior roles at Emerald Grain including a Company Secretary role. Murray is also a Director of Bellarine Foods and holds a MBA from Melbourne Business School.
Warwick Read, Board Member
Warwick is a large Western Districts Victoria grower who owns and runs various properties around Stoneleigh Victoria. Warwick was introduced to Precision Agriculture several years ago and has implemented many of PA’s services. Warwick ensures PA’s products are designed for growers and solve today’s problems.
Todd Buck – CEO
Todd Buck is the CEO of Precision Agriculture. He has significant experience in the agriculture and technology sector, having worked in a variety of roles both in Australia and in Japan, China, Singapore and the US. Todd most recently worked in Singapore for Accenture providing digital solutions to Agribusiness customers in SE Asia. Todd holds Bachelor of Applied Science and Post Graduate Agribusiness degrees.
Dr. Kirsten Barlow – Principal Scientist
As Principal Scientist Kirsten oversees the Research & Innovation (R&I) divisions of Precision Agriculture providing well-rounded research capacity and capability for the Company’s applied science activities and research projects. Kirsten has previously held roles with the Department of natural Resources and Environment and DPI Victoria as a Research Scientist. Kirsten holds a Bachelor of Agricultural Science and a PhD in Environmental engineering.
Caroline Butterworth – Operations & OHS Manager
Caroline joined PA in 2019 and has worked in various roles and was recently promoted to Ops/OHS Manager. She holds a Bachelor of Management from Federation University and oversees our field tech team across NSW, VIC, SA and Tasmania.
Sam Bye – Carbon Services Manager
Sam has spent the majority of his career in agri-services, working in both corporate entities and start ups. This has included varied roles in research, sales, marketing, product development and account management. Sam’s passion is contributing to environmentally positive farming. He holds a diploma of agriculture from Tafe Tasmania and a Bachelor of Business from Federation University.
Simon Dowell – GIS and Data Manager
Simon leads a team of GIS professionals who manage the Soli platform and deliver the results to our grower customers. Simon has worked in the GIS for over 10 years and continues to develop PA’s platform to increase its functionality and useability. Simon joined PA in 2017 from Vicroads where he held a senior role in their GIS team.
Ebony Ebenwaldner – Marketing and Communications Manager
Joining Precision Agriculture in 2021, Ebony brings 20 years of Marketing experience in the engineering and agriculture industries to her role as Marketing and Communications Manager. Ebony holds a Bachelor’s Degree in Business, Marketing and a Diploma in Digital Marketing.
Outside of the office, Ebony enjoys spending time with her family and pursuing her sporting interests in both swimming and rowing.
Ben Fleay – General Manager Sales
Ben oversees the national sales team for Precision Agriculture, who are responsible for the management of all farmer and agronomic relationships across Victoria, NSW, South Australia and Tasmania. Ben previously held the role of General Manager – Research & Innovation, and has a diverse background in grain trading and agronomic businesses. Ben holds a bachelor of Agricultural Science from the University of Melbourne.
Greg Hall – National Horticultural Sales Manager / Tasmanian Sales
Greg Hall has spent over 20 years in the Agriculture Industry, with extensive experience in seed technology. Greg holds a Bachelor in Agricultural Science (Plant Sciences) and Certificate in Seed Technology (Horticultural Science).
Outside of the office, Greg manages his own family farm in Tasmania, and he enjoys spending time with his family and playing and coaching Cricket.
Luke Wheeler – Finance Manager
Luke is a Certified Practising Accountant (CPA) that joined Precision Agriculture to oversee the finance function in 2022. Luke brings 10+ years of finance experience in both the taxation and local government industries. Growing up on Farms around Donald in Western Victoria, Luke has always had a passion for agriculture. Luke holds a double degree in Commerce (Accounting) and Management (Organisational Leadership & Management) from Federation University.
Outside of work you will find Luke enjoying sports of all kinds and spending time with friends and family.